Course 2.3 – Digital Marketing Tactics and Techniques – Start Forward Program

Course Content

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Module 1: Overview of Digital Marketing Channels 3 Topics

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Lesson Content

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Lesson 1: Social Media Marketing

Lesson 2: Email Marketing

Activity: Choose social media platforms and create an email marketing plan

Module 2: Content Marketing and blogging 3 Topics

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Lesson Content

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Lesson 1: Crafting Quality Content

Lesson 2: Blogging for Business

Activity: Create a content marketing plan and draft a blog post outline

Module 3: Search Engine Optimization (SEO) and Advertising 3 Topics

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Lesson Content

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Lesson 1: On-Page and Off-Page SEO

Lesson 2: Paid Advertising

Activity: Conduct Keyword research and create a basic advertising plan

Module 4: Analytics and Performance Measurement 4 Topics

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Lesson Content

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Lesson 1: Web Analytics

Lesson 2: Social Media and Email Analytics

Activity: Set up google analytics and analyze basic performance metrics

Consultation Call: Book Your Session

About Instructor

Brain Digits

11 Courses